From its name, the definition of is a system designed to facilitate online bookings and reservations of customers, or staff and agents. Whereas before it was all a manual phone booking process where a customer calls you up, you jot down the reserved date and check your calendar, then advise the customer if it’s a go, or if not suggest that the customer pick another date, and both of you try to come up with an agreeable schedule. If any changes happen to the appointed date, you call the customer and go over the process again to find an open date. And you have to do all those with several other booking customers and try to fit them in, if you can. Even if you have a dedicated staff to handle these you lose time, and probably some potential customers, with such inefficient procedure.